Ok, I have to admit that I kind of chuckled when I read this article. Why? We just had this conversation at work this week.
I agree with this article, when I login to Facebook it is because I want to see what my friends are doing and talking about. I don't care what the bank or car dealership is doing. But (this is where my work conversation comes in), how are you going to market to the new generation? When a commercial comes on the radio, kids change the channel. That is, if they are listening to the radio. In most cases they are listening to their iPods. Television commercials, forget it. We Tivo or we change the channel. I have heard over and over, if I am paying for cable why do I have to watch commercials? Marketers are going to have to get a lot more creative because what used to work isn't going to in the future.
Resources: http://www.readwriteweb.com/enterprise/2011/07/hey-social-media-marketers-lea.php
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